BRIGHTER FUTURES FASTER!

That’s TG Three’s promise. We help Christian colleges quickly get from where they are to where they want to be.

values-driven strategy for Christian higher education

Why Christian Colleges Hire TG Three

Strategy Experts

“Strategic geniuses is not an exaggeration. TG Three’s continuous, day-to-day approach to strategy sets them apart. It’s not just about creating a plan; it’s about living it.”

Increase Enrollment

“The brand development expertise at TG Three is unparalleled. Our identity transformation wasn’t just cosmetic; it resonated with our students, and we’ve seen a significant positive impact on enrollment.”

Partners with Shared Convictions

“TG Three’s commitment to Christian higher education is evident in every interaction. Their mission alignment makes them more than consultants; they are partners invested in our success.”

Elevate Leadership

“Enrolling in the 1-on-1 coaching with TG Three was a game-changer for me. The personalized support I received not only elevated my leadership skills but also contributed to a more cohesive and effective enrollment strategy.”

Sustainable Growth

“TG Three’s strategic planning approach is not about imposing solutions but empowering the institution to find its unique path. It’s a partnership that guides sustainable growth.”

Partners who Listen

“TG Three’s approach is not just consulting; it’s a partnership. They took the time to truly understand our institution and the results speak for themselves.”

Discover our culture

“The brand TG Three helped us discover is more than a tagline; it’s a culture. Our students resonate with it, and it has become a rallying point for our community.”

Comprehensive Solutions

“Engaging with TG Three was the best decision for our institution. Their comprehensive solutions and relational coaching approach have not only addressed our challenges but have positioned us for sustained growth.”

Strategy Experts

“Strategic geniuses is not an exaggeration. TG Three’s continuous, day-to-day approach to strategy sets them apart. It’s not just about creating a plan; it’s about living it.”

Increase Enrollment

“The brand development expertise at TG Three is unparalleled. Our identity transformation wasn’t just cosmetic; it resonated with our students, and we’ve seen a significant positive impact on enrollment.”

Partners with Shared Convictions

“TG Three’s commitment to Christian higher education is evident in every interaction. Their mission alignment makes them more than consultants; they are partners invested in our success.”

Elevate Leadership

“Enrolling in the 1-on-1 coaching with TG Three was a game-changer for me. The personalized support I received not only elevated my leadership skills but also contributed to a more cohesive and effective enrollment strategy.”

Sustainable Growth

“TG Three’s strategic planning approach is not about imposing solutions but empowering the institution to find its unique path. It’s a partnership that guides sustainable growth.”

Partners who Listen

“TG Three’s approach is not just consulting; it’s a partnership. They took the time to truly understand our institution and the results speak for themselves.”

Discover Our Brand

“The brand TG Three helped us discover is more than a tagline; it’s a culture. Our students resonate with it, and it has become a rallying point for our community.”

Comprehensive Solutions

“Engaging with TG Three was the best decision for our institution. Their comprehensive solutions and relational coaching approach have not only addressed our challenges but have positioned us for sustained growth.”

Let’s Connect

Client Testimonials

“I have spoken to many consultants and experts within the higher education landscape, but TG Three is at a different level. I would love to work with them again in the future. They were worth every penny.”

Kevin Brown Portrait

Kevin Brown

President, Asbury University

“The results we received from the work with TG Three are number one, we have a clear vision. We have a clear vision on who we want to be, who we are becoming, and who we believe we will be in five years. That was huge for our institution.”

Andrew Denton Portrait

Andrew Denton

President, Crown College

“We are excited to have TG Three as a part of the IACE network. The good work that they do in the areas of strategic thinking and their genuine commitments to the work of distinctive Christian Higher Education will be a great blessing to the overall work of IACE. We could not be more excited about this partnership.”

David Dockery Portrait

David Dockery

President, International Alliance for Christian Educators (IACE) & Southwestern Baptist Theological Seminary

“I wouldn’t be where I am without TG Three’s help. I have learned how to do this job through this coaching and relationship. Now, I feel like I am not only leading my team well but also contributing to where our institution is going strategically.”

Tamara Fynaardt Portrait

Tamara Fynaardt

Vice President for Enrollment & Marketing, Northwestern College

“There’s no question that higher education is a complex industry. TG Three understands these complexities and has a proven track record of working towards strategic solutions within Christian higher education.”

Philip Dearborn Portrait

Philip Dearborn

President, Association for Biblical Higher Education (ABHE)

Recent Clients

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Meet Our Team

TG Three specializes in fast-tracking success for Christian leaders and their institutions. As the premier strategy company exclusively dedicated to Christian higher education, partners Rob Westervelt, Ryan Dougherty, and Nick Willis contribute over six decades of combined practical experience. Beyond mere consulting, we are practitioners who have navigated the transformative path within Christian organizations.

Robert K. Westervelt
- 25+ years experience in higher education leadership
- 15 years in executive leadership
- Worked at George Fox University and Biola University
- Professional Certificate in Innovation and Entrepreneurship from Stanford University
- MA Philosophy of Religion and Ethics, Talbot
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Ryan J. Dougherty
- 20+ years experience in higher education leadership
- Former VP of Enrollment & Marketing
- Administrator of the Year
- Worked at George Fox University
- Master of Business Administration
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Nicholas J. Willis
- 20+ years experience in higher education leadership
- Former Chief Learning Officer
- Former Faculty Senate Clerk
- Worked at Whitworth University and George Fox University
- Ph.D. in Theoretical Mathematics
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Let’s Connect

Common TG Three Engagements

Needs Assessment

A comprehensive evaluation of an institution’s current challenges, strengths, and areas for improvement.

Strategic Planning

A forward-looking and collaborative process that establishes a clear vision, mission, and goals for an institution.

Executive Coaching

Personalized coaching for executives and leaders to enhance their skills, confidence, and strategic thinking.

Enrollment Strategy

A tailored approach to enhance an institution’s enrollment processes and outcomes.

Brand Strategy

Crafting a distinctive and compelling institutional identity.

Financial Aid Consult

A strategic analysis and evaluation of an institution’s financial aid practices.

Want to Learn More?

Understanding the Important Difference Between Strategy and Operations

by Rob Westervelt | Apr 17, 2026

A perennial question on college campuses is “What is the difference between what I do every day and the strategy?” To effectively answer this question, it's crucial for Christian college leaders to grasp the fundamental difference between strategy and operations....

Navigating the Metric Dilemma: A Guide for Christian University Leaders

by Rob Westervelt | Apr 14, 2026

In the pursuit of operational effectiveness and institutional success, university leaders often find themselves grappling with the challenge of selecting and prioritizing metrics that truly matter. The abundance of data available can be overwhelming, leaving leaders...

Your Brand Looks Good, So Why Isn’t It Working?

by Rob Westervelt | Apr 8, 2026

Many Christian colleges are facing the same frustrating problem. The website and logo look better. But the brand isn’t landing with students the way leaders had hoped.

The Problem with Strategic Planning

by Rob Westervelt | Apr 6, 2026

There has never been a more urgent time for colleges and universities to develop strategic plans. Competition is intensifying, financial models are under pressure, and the margin for error is shrinking.

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