by Nick Willis | Apr 22, 2025 | Enrollment
It’s often not the unknowns that most hold us back. It’s the things we believe are true, but actually aren’t. Here are seven of the biggest enrollment myths that may be standing between you and your goals. Myth #1 – If the top of our funnel grows, then the bottom will...
by Nick Willis | Mar 19, 2025 | Enrollment, Financial Aid, Strategy
A higher education leader once asked, “Our discount rate keeps rising and our board keeps asking if we’re giving away too much. But we can’t afford to lose students. Are we on a dangerous path?” If you’ve ever had a similar thought, you’re not alone. Presidents,...
by Nick Willis | Mar 6, 2024 | Financial Aid
There is a new FAFSA in town. The old has gone, the new has come. SAI is the new EFC. As you begin to navigate this new financial aid world, here are four important insights to remember as we bravely try to adjust to SAI: Students don’t make a choice to come to...
by Nick Willis | Jan 18, 2023 | Academics, Strategy
“The California gold rush was a time of great opportunity and great risk. It was a time when the dream of striking it rich could come true, but it was also a time when many people lost everything they had.” – David Alan Johnson The “Gold Rush” During the California...
by Nick Willis | Nov 16, 2022 | Enrollment, Financial Aid
Every year higher ed. institutions have to make a difficult decision about how they are going to strategically award institutional aid to their students. It’s difficult because your financial aid strategy has massive financial implications both for students and for...
