TG THREE BLOG
Jumpstart your Strategy
The Perils of Best Practices: Strategic Considerations for Higher Education Leaders
Blog Brief: Best practices should not be confused with common practices. Consider the specific situational context of your institution. Avoid prioritizing operational...
The Online Gold Rush in Christian Higher Ed. is Over
"The California gold rush was a time of great opportunity and great risk. It was a time when the dream of striking it rich could come true, but it was also a time when many...
Three Key Tips as You Build Your Enrollment Strategy
Strategy is about making choices, but good choices can’t be made until you have a deep understanding of your situation. Admitting your problems allows you to turn them into...
Financial Aid – Is It Working For You or Against You?
Every year higher ed. institutions have to make a difficult decision about how they are going to strategically award institutional aid to their students. It’s...
Talking About Brand – One Academic to Another
I am writing today as an academic, not as a university marketing guru. I served as a professor of Mathematics in various Christian universities over the past 17 years. I...
Higher Education and the Hamster Wheel
Is today a success if you don’t complete your to-do list? This is the wrong question built on a bad set of beliefs about work. It implies everything on your to-do list is...
Build a Strategy, then Hire a President
Every year, Christian campuses all over the US are confronted with the challenging task of hiring a new president. Boards go hunting for the person who can save the...
What You Don’t Know About Marketing Could Hurt You
Everyone knows enough about marketing to be dangerous. College leaders are no exception. But it’s not what they know about marketing that can hurt them, it’s what they don’t...
Four September Steps to Prepare for the Next Recruitment Cycle
September offers enrollment leaders a brief opportunity to collect their breath. With orientation in the rearview mirror at most schools, efforts now pivot to the next...