TG THREE BLOG
Jumpstart your Strategy
Talking About Brand – One Academic to Another
I am writing today as an academic, not as a university marketing guru. I served as a professor of Mathematics in various Christian universities over the past 17 years. I...
Higher Education and the Hamster Wheel
Is today a success if you don’t complete your to-do list? This is the wrong question built on a bad set of beliefs about work. It implies everything on your to-do list is...
Build a Strategy, then Hire a President
Every year, Christian campuses all over the US are confronted with the challenging task of hiring a new president. Boards go hunting for the person who can save the...
What You Don’t Know About Marketing Could Hurt You
Everyone knows enough about marketing to be dangerous. College leaders are no exception. But it’s not what they know about marketing that can hurt them, it’s what they don’t...
Four September Steps to Prepare for the Next Recruitment Cycle
September offers enrollment leaders a brief opportunity to collect their breath. With orientation in the rearview mirror at most schools, efforts now pivot to the next...
How to Choose the Right Consultant for Your College
Management consulting in the U.S. is estimated to be a $330 billion industry with 5 percent annual growth. That means there’s a lot of consultants out there. Since anyone at...
Quality vs. Assessment
Does assessment make a difference? We all hope so. Every year, hours and hours of time are poured into program assessment plans and the work of collecting data to actually...
Five Summer Steps to Maximize Your Enrollment
Summer is a critical time to build your next successful recruitment class. Once the May 1 admission Rubicon is crossed, leaders face critical summer choices. Do you...
Why are the Faculty Leaving?
Faculty are leaving Christian higher education institutions in record numbers. Many blame this on the “great resignation” and undoubtedly it is affecting most of the US...