by Ryan Dougherty | Oct 8, 2024 | Enrollment, Financial Aid, Marketing & Branding
After more than 20 years in college enrollment, including several as a Vice President, I thought helping my firstborn child choose a college would be second nature. Turns out, I was wrong. Parenting constantly reshapes your expectations and forces you to make...
by Ryan Dougherty | Mar 20, 2024 | Enrollment, Strategy
Blog Brief: The “Flutie Effect” refers to the significant increase in college applications experienced by Boston College following Doug Flutie’s iconic “Hail Mary” pass in November 1984. Investing in sports can attract students but might...
by Ryan Dougherty | Jan 10, 2023 | Enrollment, Strategy
Strategy is about making choices, but good choices can’t be made until you have a deep understanding of your situation. Admitting your problems allows you to turn them into opportunities. This is the beginning of what can become a winning enrollment strategy. All...
by Nick Willis | Nov 16, 2022 | Enrollment, Financial Aid
Every year higher ed. institutions have to make a difficult decision about how they are going to strategically award institutional aid to their students. It’s difficult because your financial aid strategy has massive financial implications both for students and...
by Ryan Dougherty | Sep 29, 2022 | Enrollment
September offers enrollment leaders a brief opportunity to collect their breath. With orientation in the rearview mirror at most schools, efforts now pivot to the next recruitment class. If you’re coming off a great class there is energy for the road ahead, but for...
by Ryan Dougherty | Jun 4, 2022 | Enrollment
Summer is a critical time to build your next successful recruitment class. Once the May 1 admission Rubicon is crossed, leaders face critical summer choices. Do you feverishly try to close a deposit shortfall for this fall? Can you take a vacation and regroup? Should...
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